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NFI Expands Blue Emu Line with Lidocaine Patch

OTC pain relief product offers highest amount of lidocaine permitted.

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By: Christine Esposito

Editor-in-Chief

NFI Consumer Products is rolling out new Blue-Emu Lidocare, billed as the the first lidocaine patch available over the counter and the only lidocaine patch that is water-free.   With national distribution at CVS and Walgreens in April/May and other retailers later in the year, Lidocare offers up to 8 hours of pain relief and nas the maximum available lidocaine (4%) available without a prescription.   “After the triple digit growth Blue-Emu has experienced, we are truly excited about co...

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